Tag Archives: theme park shop

Theme Park Retailing In the UK

The retail offering at UK theme parks never ceases to amaze me. I am always looking for a decent souvenir of my visit but usually find a huge array of plastic junk and silly toys that have little or nothing to do with the park. Whilst guests don’t visit theme parks to go shopping most end up wandering around the stores at some point but you rarely see people leaving the parks with bags full of merchandise. It is a very different story at the Disney parks overseas where almost everyone leaves weighed down under the enormity of their purchases.  With a great deal of money to be made why don’t the British parks make more of an effort? Continue reading