I can still remember the hullaballoo that surrounded the construction of the Revenge of the Mummy rides at Universal Studios in both Orlando and Hollywood. The ride promised to be the ultimate thrill experience – a coaster in the dark with a launch, pyrotechnics and special effects. I was thinking Rock ‘N’ Roller coaster with sheets of fire and surprises. I was wrong. Continue reading
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Theme Park Retailing In the UK
The retail offering at UK theme parks never ceases to amaze me. I am always looking for a decent souvenir of my visit but usually find a huge array of plastic junk and silly toys that have little or nothing to do with the park. Whilst guests don’t visit theme parks to go shopping most end up wandering around the stores at some point but you rarely see people leaving the parks with bags full of merchandise. It is a very different story at the Disney parks overseas where almost everyone leaves weighed down under the enormity of their purchases. With a great deal of money to be made why don’t the British parks make more of an effort? Continue reading